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What’s your investing “why?”

Featured writing by Allan Norman · M.Sc. · CFP · CIM

The Short Version

A couple in their forties is about to receive an inheritance that feels large to them, and they arrive with a familiar wish list: a high guaranteed return, full safety, and minimal tax, all at once. Allan gently points out the tension in wanting everything at the same time, and steers the conversation toward the question behind the question, which is what the money is actually for. Naming the purpose, the timeline, and how much risk you can stomach does more to shape good decisions than chasing a target return in the abstract. From there, the usual building blocks, tax-sheltered accounts and a sensible mix of holdings, start to fall into place. The piece is a useful reset for anyone handed a windfall who is tempted to lead with a return number, and it makes the case for leading with the why instead.

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